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CHRIS DOUGHERTY
Hello. I'd like to introduce myself.
I'm Chris Dougherty and I am a designer passionate about
labels, branding, marketing, and publication design.
Musette Boulangerie
Haddon House private label line.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Tropical Pepper
Haddon House private label line.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Bella Famiglia
Haddon House private label line.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Asian Gourmet ad to support a promotion on a merchandiser and a shipper.
Haddon House private label line.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Medford Farms ad for Menu Magazine
Haddon House private label line.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Responsible for concept, design, coordination with the supplier to ensure viability of dielines and accuracy of information, and all marketing materials needed.
Maintained brand assets.
All photography including food styling was accomplished in-house.
Trade Show Thank You Ad
Haddon House hosted two annual trade shows. This was a thank you ad that ran in the Creative Merchandiser, a Haddon House publication.
Inspire monthly in-store for King's Supermarkets
Designed and built in-store monthly flyers for the stores Haddon House distributed to such as Kings, Murphy’s Market, The Fresh Market, Johnson’s Corner, the Food Emporium, D’Agostino’s.
Earth Goods for D'Agostino's supermarkets
Designed and built in-store monthly flyers for the stores Haddon House distributed to such as Kings, Murphy’s Market, The Fresh Market, Johnson’s Corner, the Food Emporium, D’Agostino’s.
Creative Merchandiser
Produced the monthly publication “Creative Merchandiser” for distribution to all stores highlighting various brands with an emphasis on deals and specials available for that month.
All photography including cover, design, and layout was handled in-house. I wrote the editorials and the recipes and we also designed ads for the brands Haddon House distributed if they did not have an ad available.
We coordinated with marketing, buying, and sales to gather and ensure accuracy of all promotion information.
All photography including cover, design, and layout was handled in-house. I wrote the editorials and the recipes and we also designed ads for the brands Haddon House distributed if they did not have an ad available.
We coordinated with marketing, buying, and sales to gather and ensure accuracy of all promotion information.
Haddon House Specialty Foods Expo Entry Signage
We handled every aspect of design for the trade shows. Signage, wall graphics, private line booth development and layout, mascot sourcing, and all marketing materials.
Haddon House Specialty Foods Expo Private Line Booth
We handled every aspect of design for the trade shows. Signage, wall graphics, private line booth development and layout, mascot sourcing, and all marketing materials.
Haddon House Specialty Foods Expo Jane's booth and mascot costume
We handled every aspect of design for the trade shows. Signage, wall graphics, private line booth development and layout, mascot sourcing, and all marketing materials.
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